From Factory to Nuvola

The Rising Light of Turin’s Aurora

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Index of contents

1

A birds-eye view of the Nuvola Headquarters, 2019

2

The SAEAI Power Station, view of the great hall, Siemens Historical Institute, c.1901

3

The SAEAI Power Station, view from Via Bologna, Siemens Historical Institute, c.1901

4

Electricity Pavilion at the Turin General Exhibition, Turin City Archives, 1884

5

The SAEAI Power Station under construction. In the background, the Mole Antonelliana, one of Turin’s most symbolic landmarks, Enel Historical Archive, 1896

6

Building application for the construction of a house and annexed low building, Turin City Archives, 1923

7

Building application for the construction of a house, Turin City Archives, 1926

8

Photograph of the Lavazza family home and production plant in Corso Ponte Mosca 65 (today’s Corso Giulio Cesare), c.1955

9

View of the production plant in Corso Giulio Cesare 65, 1950

10

Photograph of the interiors of the Corso Giulio Cesare home, 1957

11

Photograph of the interiors of the Corso Giulio Cesare home, 1957

12

Photograph of the interiors of the Corso Giulio Cesare home, 1957

13

Photograph of the interiors of the Corso Giulio Cesare home, 1957

14

Photograph of the Aurora district after the bombing, Turin City Archives, July 1943

15

Photograph of Largo Giulio Cesare after the bombing, Turin City Archives, July 1943

16

Reconstruction loan, letter from the Banca Commerciale Italiana, 1946

17

Lavazza Picture Cards—Series LXXI, Death in One’s Hands, 1953

18

Lavazza Picture Cards—Series LXXI, Death in One’s Hands, 1953

19

Corso Novara 59 factory under construction, 1955

20

Beppe and Pericle Lavazza visiting the Corso Novara 59 production plant under construction, 1956

21

“Lavazza Creates A Coffee Roasting Plant,” EPAT. Esercizi Pubblici Associati—Turin, Year XIX, Issue 1 Jan 1967

22

Official tour of the facilities of the Corso Novara 59 production plant, 1957

23

Official tour of the facilities of the Corso Novara 59 production plant, 1957

24

Official tour of the facilities of the Corso Novara 59 production plant, 1957

25

Official tour of the facilities of the Corso Novara 59 production plant, 1957

26

The Corso Novara 59 factory, c.1962

27

The entrance to the renovated Corso Novara 59 building, c.1980s

28

The offices and data processing centre in the Via Tollegno 5 wing, c.1970s

29

The offices and data processing centre in the Via Tollegno 5 wing, c.1970s

30

The Ex-Enel complex in the Aurora neighbourhood, photograph, 2011

31

Rendering of the winning project, “Una Nuvola Verde” (A Green Cloud), by the studio CZA, photograph, 2010

32

The Ex-Enel complex seen from Via Bologna before the start of construction work, 2011

33

The Nuvola construction site seen from Via Bologna, after the demolition of the buildings from the 1960s and 1980s, 2013

34

The Nuvola Headquarters. In the background, street art by Mantra, dedicated to Goal 13—Take urgent action to combat climate change and its impacts, 2019

35

The making of the art work by Mantra dedicated to Goal 13, 2019

36

The making of the art work by Mantra dedicated to Goal 13, 2019

37

The St Secundus Archaeological Site, underneath the newly-built Nuvola building

38

The St Secundus Archaeological Site, underneath the newly-built Nuvola building

39

The Centrale (ex-powerhouse), detail of the windows of the great hall after its restoration, 2018

40

The Centrale (ex-powerhouse) during the inauguration ceremony with the Lavazza family: Alberto Lavazza powers up the headquarters, 12 April 2018

41

The Centrale (ex-powerhouse) during the inauguration ceremony with the Lavazza family: Alberto Lavazza powers up the headquarters, 12 April 2018

42

View of the Nuvola Headquarters. In the background, the hills and the Mole Antonelliana, one of Turin’s most symbolic landmarks, 2018

43

Map of Turin, Neighbourhoods, art work by Omar Hassan, 2023

44

Map of Turin, Neighbourhoods, art work by Omar Hassan, 2023

45

The Centrale (ex-powerhouse) during the fifth anniversary celebrations of the Nuvola Headquarters, 9 June 2023

The Memory of Spaces

SANTOMMASO 10. The Aroma of Coffee in the Heart of Turin