Beyond the Alps
Lavazza coffee without borders
Index of contents
1
“Lavazza—The No. 1 Coffee in Italy”, advert, 2000
2
“This is the coffee that smells like Italy. Luigi Lavazza, the No. 1 coffee in Italy”, advert, 1983
3
Registered trademark No. 331692 “Lavazza Matino”, 1982
4
Registered trademark No. 331691 “Lavazza Expresso”, 1982
5
Emilio Lavazza in New York, on the right, early 1990s
6
Press campaign for the Swiss market, 1993
7
First report on the sponsorship of the Ski World Cup, 1988
8
International press review report on the Ski World Cup, 1988
9
Marc Hodler, Emilio Lavazza and Gerald Ford at the Ski World Cup, February 1989
10
Lavazza advertisement at a New York bus stop, photograph, 1996
11
Lavazza advert for the United Kingdom, 1996
12
Lavazza advert for France, 1997
13
Lavazza advert for Germany, 1996
14
"Tripla fila" [Triple Parked] commercial, 1998
15
“Lavazza. Official Coffee of the World Cup”, advert 1998
16
Lavazza at Saint Denis Stadium during the World Cup, 1998
17
1998 World Cup commercial for the German market, 1998
18
Lavazza institutional marketing, 2006–2007
19
Lavazza institutional marketing, 2001-2002
20
Lavazza institutional marketing, 2004–2005
21
2003 Lavazza Calendar launch event in Paris
22
2007 Lavazza Calendar launch event in Barcelona
23
2008 Lavazza Calendar launch event at Versailles
24
ISSpresso, key visual for the advertising campaign, 2015
25
More than Italian campaign, 2018–2021
26
Lavazza institutional trademark, 2015
The Sustainability
Perspective
Views and panoramas of Lavazza’s origins