Carmencita - Paulista coffee's commercial

A Women's History of Coffee

Customs, society, and pictures of women in the documents held by the Lavazza Historical Archive

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Index of contents

1

Martine Franck and Richard Kalvar, 2001 Calendar, “Friends&More”

2

Italo Giovanni Mattoni, 1957, Lavazza Picture Card Series CXXVII—The Introduction of Coffee in Europe: Pope Clement VIII blesses coffee

3

Italo Giovanni Mattoni, 1957, Lavazza Picture Card Series CXXVII—The Introduction of Coffee to Europe: Pope Clement VIII blesses coffee, original drawing

4

Italo Giovanni Mattoni, 1953, Lavazza Picture Card Series LXXVI—Rome against the Avignon Papacy (Pope Clement VI)

5

Italo Giovanni Mattoni, 1954, Lavazza Picture Card Series LXXXI—Italy over the Ages: The foundation of Rome

6

DAC Milano, c. 1957, Miscela Lavazza advert

7

DAC Milano, c. 1957, Miscela Lavazza advert

8

DAC Milano, c. 1957, Miscela Lavazza advert

9

Armando Testa, 1968, advert

10

Armando Testa, 1965, Caballero and Carmencita

11

Armando Testa, 1965, Caballero and Carmencita in a frame from Carosello

12

Armando Testa, 1965, Caballero and Carmencita in a frame from Carosello

13

Armando Testa (ed.) 2006, Gli UFO* Non Esistono (*Uomini Fedeli Oggi) [UFOs (Faithful Men Today) Don’t Exist], text by Marina Leonardini

14

Armando Testa, 1962, Miscela Lavazza advert

15

Armando Testa, 1961, Miscela Lavazza Dek advert

16

Miscela Lavazza ground coffee tin, featuring the key visual from the It’s Music! campaign, 1962

17

Tiberio Murgia and Viviana Romano in “The Vacuum Cleaner”, 1963, promotional photograph

18

Nino Mascardi, 1998, Promotional photograph featuring Natasha Wenger in the television commercial "A casa di Pietro" [At Home with Saint Peter]

19

Helmut Newton, 1993 Lavazza Calendar

20

Marino Parisotto, 1998 Lavazza Calendar, “Elisir d’Amore” [Elixir of Love]

21

Jean-Baptiste Mondino, 2003 Lavazza Calendar, “Espresso and Glamour”

22

Thierry Le Gouès, 2004 Lavazza Calendar, “Mission to Espresso”

23

Erwin Olaf, 2005 Lavazza Calendar, “Espress Yourself”

24

Eugenio Recuenco, 2007 Lavazza Calendar “The Most Incredible Espresso Experience”

25

Miles Aldridge, 2010 Lavazza Calendar, “The Italian Espresso Experience—Allegro con Brio”

26

Ellen von Unwerth, 1995 Lavazza Calendar

27

Martine Franck and Richard Kalvar, 2001 Lavazza Calendar, “Friends&More”

28

Ellen von Unwerth, 2006 Lavazza Calendar, “First Class—Espresso Experience”

29

Ami Vitale, 2019 Lavazza Calendar, “Good to Earth”

30

Annie Leibovitz, 2009 Lavazza Calendar, “The Italian Espresso Experience”

31

Emilia Morino, 1920s–30s

32

Maria Lavazza, 1920s

33

Maria Lavazza with her mother Emilia Morino, 1940s

34

Adelaide Forno with Pericle, Beppe, and Alberto Lavazza, 1960

35

Museo Lavazza, photo by Andrea Guermani, 2018

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