Styling coffee
Technology and marketing in the evolution of Lavazza packaging
Index of contents
1
Lavazza Picture Cards—Series C—Sixtieth Anniversary of Lavazza: fig. 4—Original Lavazza packaging, 1955
2
Drawing showing a cross-section of a coffee cherry
3
“Luigi Lavazza” advertorial in “La Stampa”, 1914
4
Frame from the historical reel, “Coffee, Its History and Its Processing”, c. 1951
5
Industrial patent No. 29816 for a 2.5kg tin-plated can for Miscela Lavazza coffee beans
6
Photograph of a 2.5kg tin-plated can of Miscela Lavazza coffee beans
7
Photograph of a 2.5kg tin-plated can of Miscela Lavazza coffee beans
8
200g tin of Miscela Lavazza ground coffee, 1950
9
200g tin of Miscela Lavazza ground coffee, 1950
10
Shop window displaying Lavazza products, 1950s
11
Shop window displaying Lavazza products, 1950s
12
Shop window displaying Lavazza products, 1950s
13
“Don’t Waste Time”, “No Prizes, Just Quality”, “She Knows How to Choose” and “We Work for Quality”, adverts in DAC, 1957
14
“The Ambassador with the Snow on His Hat is Here!”, advert for Miscela Lavazza, 1960
15
“It’s Easter”, advert for Miscela Lavazza Oro, 1963
16
Advertorials: “How to Wrap Christmas Gifts”, 20 December 1950; “Christmas Tips”, 24 December 1950; “New Guarantees of Peace?”, 2 January 1951
17
“Grandi Auguri” advert, 1969
18
“Grandi Auguri” advert, 1979
19
“Grandi Auguri” advert, 1988
20
Promotional photograph for the “Grandi Auguri Casette Felicittà” line, 1995
21
Photograph of “Pensiero Lavazza” packs, 1995
22
23
“Pensiero Lavazza” advert, 1992
24
“Pensiero Lavazza” advert, 1995
25
Lavazza commercial for the retail market, featuring an unusual situation with Nino Manfredi, 1983
26
Lavazza commercial for the retail market, featuring an unusual situation with the duo Solenghi–Garrone, 1998
27
Espresso Point coffee machine and capsules, early 1990s
28
First BLUE—Best Lavazza Ultimate Espresso capsules, 2004
29
First BLUE—Best Lavazza Ultimate Espresso coffee machine, 2004
30
First “A Modo Mio” capsule packs and coffee machine, 2007
31
Gift box for the 2005 Lavazza Calendar, “Espress Yourself”, 2004
32
“Qualità Rossa” special edition 50th anniversary pack, 2021
33
“Qualità Rossa” special edition 50th anniversary pack, 2021
34
¡Tierra! La Habana, special edition pack for the quincentenary of the foundation of the Cuban capital, 2019
35
¡Tierra! La Habana, special edition pack for the quincentenary of the foundation of the Cuban capital, 2019
36
¡Tierra! La Habana, special edition pack for the quincentenary of the foundation of the Cuban capital, 2019
37
120th Anniversary of Lavazza, special edition tin, 2015
38
Bio-Organic for Amazonia, for Africa, for Planet, special edition packs to support Lavazza Foundation projects teaching local coffee producers agricultural techniques to manage the effects of climate change
39
"Dolce Croma" by Lisa Hoke, detail, 2018
40
“Dolce Croma” by Lisa Hoke, detail, 2018
Lavazza
Loves Design
The shape of coffee